OUR STORY

EL’CURIO is the brainchild of the fourth-generation torch bearers of the legendary AAB family having its imprint in the leather industry for more than Five decades. 


Arcot Mohamed Asjad a mechanical engineer by education though that a monotonous 9-5 wouldn’t be his forte. He along with his cousins Arcot Mohamed Mufeez & Arcot Mohamed Adnan driven by a deep passion for their ancestral business wanted to break from the traditional B2B model and venture into B2C platform.


The admiration towards all things elite and premium paved the way to the birth of EL’CURIO - a label that is synonymous with supreme quality & exquisite craftsmanship.


Sensing the need of the hour - the must-haves in every men and woman’s vanity - signature pieces that are vibrant, luxe and fashionable, EL’CURIO bring unto you - a celebration of timeless style through premium quality leather accessories! 


Join us to explore and conquer the ultimate in the world of leather fashion and be assured when its EL’ CURIO you will have a following.

OUR STORY

EL’CURIO is the brainchild of the fourth-generation torch bearers of the legendary AAB family having its imprint in the leather industry for more than Five decades. 


Arcot Mohamed Asjad a mechanical engineer by education though that a monotonous 9-5 wouldn’t be his forte. He along with his cousins Arcot Mohamed Mufeez & Arcot Mohamed Adnan driven by a deep passion for their ancestral business wanted to break from the traditional B2B model and venture into B2C platform.


The admiration towards all things elite and premium paved the way to the birth of EL’CURIO - a label that is synonymous with supreme quality & exquisite craftsmanship.


Sensing the need of the hour - the must-haves in every men and woman’s vanity - signature pieces that are vibrant, luxe and fashionable, EL’CURIO bring unto you - a celebration of timeless style through premium quality leather accessories! 


Join us to explore and conquer the ultimate in the world of leather fashion and be assured when its EL’ CURIO you will have a following.

VISION

El’ Curio aims to make luxury affordable with its signature styling & elite quality.

SUPREME QUALITY

We ensure to implement rigorous quality control measures at every stage of production and test our stand-alone pieces at all times. This includes thorough inspections for imperfections, ensuring that only flawless pieces reach the market.
Our quality speaks for itself with timeless aesthetics and you’d be astounded to know how.

EXQUISITE CRAFTSMANSHIP

Our in-house artisans are skilled craftsmen who have the flair and understanding of
leather and its nuances. Their expertise is invaluable in creating products that are
premium in quality, unique in design and long-lasting.